![[Example] Alex Mercer, product designer and frontend developer](/images/about/about-portrait.png)
![[Example] Minimal designer workspace with MacBook and design tools](/images/gallery/studio-workspace.png)
![[Example] Brand identity design presentation with color swatches](/images/gallery/gallery-branding.png)
Craft with intention, ship with precision
[Example] I'm Alex Mercer, a independent product designer & frontend developer based in Zurich with 8+ years of experience helping startups and enterprises build products that perform.
My approach combines Swiss Design principles — grid discipline, typographic hierarchy, and intentional whitespace — with modern frontend engineering. Every project is optimized for Core Web Vitals, accessibility (WCAG 2.1 AA), and conversion.
When I'm not designing or coding, I write about design systems, Astro performance, and the business of freelancing on the blog.
Core Skills
- Figma
- Astro
- React
- TypeScript
- GSAP
- Tailwind
- Three.js
- Shopify
50+
Projects Delivered
8
Years Experience
98%
Client Satisfaction
12
Industry Awards
How I work
Discovery
[Example] Phase 1 of a proven four-step process.
Strategy
[Example] Phase 2 of a proven four-step process.
Design
[Example] Phase 3 of a proven four-step process.
Launch
[Example] Phase 4 of a proven four-step process.