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Available for new projects — Q1 2026

I design & builddigital productsthat convert.

[Example] Hi, I'm Alex Mercer — independent product designer & frontend developer. I partner with ambitious brands to create high-performance websites and products with Swiss-precision craft.

View My WorkStart a Project
Product DesignFrontend DevBrand Strategy
[Example] Featured project — Meridian Finance dashboard design

Featured Project

Meridian Finance

[Example] +340% demo requests after full rebrand

View case study

[Example] Trusted by innovative teams

MeridianAtlasNova HealthFrame StudioPulseLumenMeridianAtlasNova HealthFrame StudioPulseLumenMeridianAtlasNova HealthFrame StudioPulseLumenMeridianAtlasNova HealthFrame StudioPulseLumen

50+

Projects Delivered

8

Years Experience

98%

Client Satisfaction

12

Industry Awards

[Example] Alex Mercer, product designer and frontend developer
About

Design with purpose,
build with precision

[Example] I'm Alex Mercer — a independent product designer & frontend developer with 8+ years crafting digital experiences for startups and enterprises across Europe and North America.

[Example] My work sits at the intersection of Swiss Design discipline and modern frontend engineering. Every project is measured against three benchmarks: performance, accessibility, and conversion.

  • WCAG 2.1 AA compliant by default
  • Core Web Vitals optimized
  • Weekly progress updates
More About Me
Selected Work

Projects that speak for themselves

[Example] A curated selection of recent work — each project engineered for performance, accessibility, and conversion.

[Example] Meridian Finance fintech dashboard website design
Brand & Web · 2025

Meridian Finance

[Example] A complete brand identity and responsive web platform for a fintech startup, resulting in 340% increase in demo requests.

BrandingWeb DesignReact
View case study
[Example] Atlas Commerce e-commerce storefront on desktop and mobile
E-Commerce · 2025

Atlas Commerce

[Example] Headless Shopify storefront with custom checkout flow, achieving 2.1s LCP and 28% conversion uplift.

ShopifyUXPerformance
View case study
[Example] Nova Health patient portal UI design
Product Design · 2024

Nova Health

[Example] Patient portal redesign for a digital health platform serving 120,000+ users across three markets.

UI/UXDesign SystemAccessibility
View case study
View all projects
[Example] Design studio workspace with natural light

The Studio

[Example] Where strategy meets craft

[Example] A dedicated space for deep work, collaborative reviews, and shipping products that perform.

Book a Discovery Call
Services

What I can do for you

[Example] Mobile product UI design mockup

Product Design

[Example] End-to-end UX/UI design from research and wireframes to high-fidelity prototypes and design systems.

  • User Research
  • Wireframing
  • UI Design
  • Design Systems
[Example] Creative agency website frontend development

Frontend Development

[Example] Pixel-perfect, performant frontends built with modern frameworks — Astro, React, and Vue.

  • Astro & React
  • Performance
  • Accessibility
  • Animations
[Example] Brand identity design presentation

Brand Strategy

[Example] Strategic brand positioning, visual identity, and guidelines that scale across every touchpoint.

  • Brand Identity
  • Visual Language
  • Guidelines
  • Collateral
[Example] Analytics dashboard for conversion optimization

Digital Strategy

[Example] Conversion-focused landing pages, funnels, and growth experiments backed by data.

  • CRO Audits
  • Landing Pages
  • A/B Testing
  • Analytics
Visuals

Behind the craft

[Example] A glimpse into the studio, process, and deliverables — from brand systems to shipped products.

[Example] Minimal designer workspace with MacBook and design tools
Studio
[Example] Brand identity design presentation with color swatches
Branding
[Example] Mobile fintech app UI design on device mockup
Mobile UI
[Example] Design system component library documentation
Design System
[Example] Modern design studio with natural light and collaborative workspace
Workspace
Process

How we'll work together

[Example] A transparent, four-phase process designed to deliver exceptional results on time and on budget.

01

Week 1

Discovery

[Example] We align on goals, audience, and constraints through a structured kickoff call and brand questionnaire. You receive a project roadmap within 48 hours.

02

Weeks 2–4

Strategy & Design

[Example] Wireframes, user flows, and high-fidelity prototypes in Figma. Two revision rounds included. Every decision is documented and justified.

03

Weeks 4–7

Development

[Example] Pixel-perfect frontend build with performance budgets, accessibility audits, and weekly staging deploys so you always see real progress.

04

Week 8+

Launch & Support

[Example] QA, analytics setup, handoff documentation, and 30 days of post-launch support. Optional retainer for ongoing design and growth experiments.

Toolkit

Tools I work with daily

[Example] A modern stack chosen for speed, maintainability, and best-in-class user experiences.

FigmaDesign
AstroFramework
ReactFramework
TypeScriptLanguage
Tailwind CSSStyling
GSAPAnimation
Three.js3D
ShopifyE-Commerce
VercelHosting
FramerPrototyping
NotionWorkflow
LinearWorkflow
Experience

Where I've been

Independent Consultant · Self-employed

[Example] Partnering with fintech, health, and SaaS startups on product design and frontend development.

Senior Product Designer · Studio North

[Example] Led design for 12+ client projects, established the studio's design system, and mentored junior designers.

Frontend Developer · Digital Craft AG

[Example] Built responsive web applications for enterprise clients using React, Vue, and modern CSS architectures.

Junior Designer · Pixelwerk GmbH

[Example] Started career in branding and print design before transitioning to digital product work.

Testimonials

What clients say

[Example] "Working with Alex transformed our product. The attention to detail and strategic thinking elevated our brand beyond what we imagined possible."

Sarah Chen

CEO, Meridian Finance

[Example] "Delivered a complete redesign in six weeks — on time, on budget, and our conversion rate jumped 28%. Exceptional craft."

Marcus Webb

Head of Product, Atlas Commerce

[Example] "The design system alone saved our team hundreds of hours. Clean code, beautiful aesthetics, and genuinely collaborative."

Elena Rodriguez

Design Director, Nova Health

Pricing

Transparent investment levels

[Example] Clear pricing with no hidden fees. Every tier includes a discovery call and detailed proposal.

Essential

from$4,500

[Example] Perfect for landing pages, brand refreshes, and focused design sprints.

  • Single-page design & build
  • Mobile-responsive layout
  • 2 revision rounds
  • 2-week delivery
  • Basic SEO setup
Get Started
Most Popular

Standard

from$9,800

[Example] Full website or product redesign — the most popular choice for growing brands.

  • Up to 8 pages
  • Custom design system
  • CMS-free content setup
  • Performance optimization
  • 4 revision rounds
  • 6-week delivery
  • 30-day post-launch support
Start a Project

Premium

from$18,000

[Example] End-to-end partnership for ambitious products — strategy through launch and beyond.

  • Unlimited pages
  • Brand identity included
  • Advanced animations
  • A/B testing setup
  • Priority support
  • 8–12 week delivery
  • 90-day retainer option
Book a Call

[Example] Need something custom? Let's talk — every project starts with a free discovery call.

Blog

Latest insights

[Example] Thoughts on design, development, and building a sustainable freelance practice.

View all articles
FAQ

Common questions

What is your typical project timeline?+

[Example] Most projects range from 4–12 weeks depending on scope. A brand identity takes 4–6 weeks; a full product design and build can take 8–12 weeks. I provide a detailed timeline during our discovery call.

Do you work with startups and enterprises?+

[Example] Yes — I partner with early-stage startups, scale-ups, and established enterprises. Each engagement is tailored to your stage, budget, and goals.

What is your design and development process?+

[Example] Discovery → Strategy → Design → Development → Launch → Support. You receive weekly updates, Figma prototypes for review, and a staging environment before go-live.

Do you offer ongoing support after launch?+

[Example] Absolutely. I offer monthly retainer packages for design updates, A/B testing, and performance monitoring — or ad-hoc support as needed.

Ready to build something exceptional?

[Example] Let's discuss your project. I typically respond within 24 hours on business days.

Get in Touchhello@example.com